Here’s a random shot from today. I’ve been spending a lot of time in Starbucks’s (sorry, I don’t know what the correct pluralisation for Starbucks is), particularly the big one on New Oxford Street near Tottenham Court Road tube station. I found that going up there with my MacBook helps me focus, and get more work done, especially review writing and the like, than I would at home. There’s less distractions, and it feels more like you have a proper “office” to go to.
I know it’s probably not the done thing to like big, corporate machines like Starbucks, but I do. Ok, so their business practices might not be totally squeaky clean, but I enjoy spending time in their cafes. They have a relaxed atmosphere which I find good for concentrating on work. Largely I agree that the global take over of chains isn’t the best, but I’m yet to find somewhere in central London which is easy for my to get to (i.e.: one tube), has plenty of space to work, a nice ambience and free, reliable Wi-Fi. Perhaps I’m not looking hard enough. I’ll happy take suggestions.
Another plus side to Starbucks: I really like their branding and general style. Most outlets have really nice artwork and photography on the walls etc, and I really like the simplicity of their mugs and other paraphernalia. They recently started offering Flat White coffees on their menus which made me more excited than it should have done as I really like the new cups that they’re served in (see above).
Anyway, I didn’t intend this post to become a homage to corporate branding; I just wanted to share a new shot which I’m really happy with, and my mind seemed to get carried away. Maybe I should lay off the coffee…